All-new Peugeot 508

The all-new Peugeot 508 - successor to both Peugeot 407 and 607 - looks rather breathtakingly Germanic. Not to be undone by its brethren camp's Citroen C5, the body lines and contours are very teutonic versus its predecessors.

As the numbering nomenclature suggests, the new 507 will be bigger than the outgoing 407 in all dimensions. No engine sizes are confirmed at this moment but there will be a 200 hp-capable hybrid in the mix, available in both sedan and station-wagon (SW) guise. Expect a good range of turbodiesels and petrol units as the singular (fuel) power options.

The new 508 will go on sale sometime Q1 2011 in European markets, following a debut at the Paris Motor Show 2010 this October.

Peugeot Lion Save Package for 308VTi & 407

Nasim Sdn Bhd (NSB) introduces its new Peugeot Lion Save Package for buyers of the stylish new Peugeot 407 or the sporty Peugeot 308VTi.

New Peugeot 407 and Peugeot 308VTi owners will be able to enjoy a 70% mark down on their respective scheduled service maintenance charges for the first 60,000 km or 36 months, whichever comes first.

In addition to the Lion Save Package, NSB is also providing FREE V-Kool and Solar Gard tint vouchers for the Peugeot 407 and the 308VTi respectively.

The Peugeot Lion Save Package runs from 15 May 2009 to 15 June 2009 at all Nasim branches and authorised dealers. For more information, please call Peugeot Careline toll free at 1-800-88-6292, or log on to www.peugeot.com.my.

Nasim and Peugeot win Smart Partnership Award from MFCCI

Tan Sri Muhyiddin Yassin greeted by Mr Samson Anand George.

The MFCCI (Malaysian French Chamber of Commerce & Industry) on Saturday awarded Nasim Sdn Bhd, the official franchise holder for Peugeot vehicles in Malaysia and Automobiles Peugeot ASEAN Regional Office (APARO) the Smart Partnership Award for 2008. The award is given to companies that had significantly enhanced economic relations between France and Malaysia. MFCCI also gave out two other awards at the function, the Corporate Responsibility Award and also the Commitment to Malaysia Award. The awards were presented by Minister of International Trade and Industry, Tan Sri Muhyiddin Yassin.

In his acceptance speech, Mr Dominique Dourouze, General Director of Automobiles Peugeot ASEAN Regional Office said that he was very pleased that Nasim Sdn Bhd is the official franchise holder for Peugeot vehicles in Malaysia. With the vast experience and reach that the Naza Group of Companies has in retailing high-end luxury marques, the Nasim team is well positioned to push Peugeot to greater heights in Malaysia.

Mr Samson Anand George, General Manager of Nasim Sdn Bhd who jointly accepted the award with Mr Dourouze said that Nasim is fully committed to the Peugeot business and to date has invested a sum of almost RM10 million to build the Peugeot brand. It had also been Nasim’s key strategy from the start to build the Peugeot brand through proper positioning, having the right products for the market at all times. Nasim has been strengthening the professionalism of its sales and service chain to provide excellent service to all customers at all times while at the same time rationalizing parts and service prices. These key strategies he added would continuously promote Peugeot in Malaysia and help to maintain Malaysia’s position as France’s second largest trading partner among ASEAN economies.

Tan Sri Muhyiddin Yassin giving the locally-assembled Peugeot 407 thumbs up.

Nasim had gained much through the close working relationship that it had established with Automobiles Peugeot since 2004. This is mainly through the CKD programmes that began with the Peugeot 206, currently the Peugeot 407 and soon in early 2009, the Peugeot 308. Through the CKD programmes, Nasim is also able to provide for many jobs at its vehicle assembly plant in Gurun, Kedah.

Peugeot 407 Test Drive Campaign: Part Deux

To those who have missed the recent Peugeot 407 Test Drive Me campaign, fret not. Nasim Sdn Bhd has planned a second round of the 2008 Peugeot 407 Test Drive Me campaign at more venues with a lineup of more fun activities.

All are invited to participate in the latest installment of the Peugeot 407 Test Drive Me campaign at Peugeot Blue Box Glenmarie, Peugeot Bangsar, Peugeot Klang, Peugeot KS Blue Box, Peugeot JB (Plentong) and Peugeot Penang - from 10am until 7pm - on 15 & 16 November 2008. For more information on the event, contact Peugeot Careline at 1-800-88-6292.

Peugeot 407 Test Drive Campaign in Malaysia

Nasim Sdn Bhd will be having its Peugeot 407 Test Drive Me campaign at Peugeot Blue Box Glenmarie and Peugeot Bangsar - from 10am until 7pm - on 18 & 19 October 2008. This Peugeot 407 Test Drive Me campaign ensures that customers are able to better understand the new Peugeot 407, not just by looking at the car but to feel the intangible strengths that the new Peugeot 407 carries, the comfort that every driver and passenger ought to receive, the enhanced performance, control of the drive and also the safety features marked by the Euro NCAP 5 star rating.

Customers are encouraged to slot some time for the weekend to visit any of the participating showrooms to test drive the new Peugeot 407. A mystery gift and refreshments await those who visit Peugeot Blue Box Glenmarie and Peugeot Bangsar on 18 & 19 October 2008. For more information on the event, customers are able to contact Peugeot Careline at 1-800-88-6292.

Locally-assembled Peugeot 407 launched in Malaysia

Nasim Sdn Bhd (NSB), franchise holder of Peugeot automobiles in Malaysia has relaunched the Peugeot 407 at its flagship 3S centre, the Peugeot Blue Box, Glenmarie in Shah Alam.

The updated 407 comes with the addition of VVT (Variable Valve Timing) and also a revised 4-speed automatic transmission. Power output is rated at 140hp at 6,000rpm while peak torque is 200Nm at 4,000rpm. Aesthetically, the new car comes with sportier 17” 5-spoke alloy wheels and colour coded body/bumper strips with chrome trimming. For better convenience and comfort, the ‘new’ 407 features Xenon lights for easier and safer night driving, automatic headlights and wipers plus electrically powered front seats. A first for a car of D-segment and at this price point is the factory-fitted, integrated GPS system (with navigation data powered by a thumb drive). Also standard is a premium Clarion-JBL Radio-CD changer audio system with in-built JBL subwoofer in the trunk.

Safety wise, the 407 is also among the top of its segment with a full 5 star EuroNCAP crash test rating. This is achieved with a total of 7 SRS airbags which is also class leading in its price and size segment in Malaysia.

Two versions of the updated 407 are available for immediate booking. These are the standard version at RM125,888 without the GPS system and leather interior and the full specification version at RM133,888 (both on-the-road prices). Both of which are lower than the pre-launch estimated price of RM135,000.

2008 Peugeot 407 with improved specs coming soon

Nasim Sdn Bhd (NSB), franchise holders of the Peugeot marque today announced that they have received almost 200 bookings for the soon to be launched Peugeot 407.

"We wish to thank the new Peugeot 407 owners for believing in the Peugeot and also Nasim Sdn Bhd as the custodian for the Peugeot brand" said SM Nasarudin SM Nasimudin, Director of Nasim Sdn Bhd (NSB).

The new 407 is expected to be launched in May 2008. One of the main differences of the 2008 version and the previous version is the addition of VTi (Variable Timing, Injection) and also a newly revised transmission. According to an NSB spokesperson, the horsepower and also torque delivery has improved with this new version. Aesthetically, the new car comes with new 17” sports wheels and also Xenon lights for better night driving. These he said, will definitely be strong selling points for potential customers as these items were not available in the previous model. The spokesperson adds that with the low booking fee of just RM1,000, it is best that those interested in the 407 place bookings early to avoid the queue. Customers may place their bookings at any Nasim or Naza Corp branch or authorised Peugeot dealer.

Relaunch of 2008 Peugeot 407: Registration for priority bookings open now

Following the successful launch of the new Blue Box at Glenmarie, Nasim Sdn Bhd (NSB) – franchise holder, sole importer and distributor of Peugeot vehicles in Malaysia - has announced that those who are interested in the soon-to-be-launched CKD (locally assembled) Peugeot 407 may register their interest in the model via the website www.peugeot.com.my. The website is open for registrations from Saturday, 16 February 2008 onwards.

NSB will officially start to collect bookings in March but those who have registered online will be able to get a head start for the car. With uprated specifications from the version previously sold under the last distributor, the new 407 sold by NSB is expected to be well received by local motorists, being the only European offering in the price range. The car is expected to retail at not more than RM135,000.

The EuroNCAP (maximum) 5 star rated 407 is among the best in vehicle safety with the following comments by EuroNCAP, “The 407 has a very strong and stable passenger safety cage. It scored close to the maximum number of available points in the frontal impact (test). The restraint systems and airbags … protected occupants and kept the driver’s chest and head away from the steering wheel.”

For more information on the 2008 edition Peugeot 407, Peugeot owners are advised to contact any of the NSB branches or call Peugeot Careline at 03-2617 7777. Those interested in Peugeot may also visit www.peugeot.com.my.



The 407 is just one of many exciting models that NSB will be introducing into Malaysia. NSB has in an earlier statement mentioned that they will also introduce several iconic Peugeot models into Malaysia to maintain interest in the Peugeot brand; the 207GTI, 207CC and other fabulous models. NSB will also progressively bring in other CKD and CBU Peugeot models to cater to the different segments of the Malaysian market.